BEAVER DAM
Own a piece of ice fishing history with the Beaver Dam Honey Hole Tip-Up, a limited-edition design built with legendary Smooth-Spool Technology and freezeproof performance. When every bite counts, this proven classic helps turn cautious strikes into flags on the ice.
BEAVER DAM
Fish a legend with the limited-run Beaver Dam Firetiger Fish Tip-Up. Featuring Smooth-Spool Technology and Freezeproof Grease, it delivers flawless performance so fish won’t drop the bait. A 2023 contest-winning design available for a short time—grab it while it’s on sale.
CLAM
Add instant surface space wherever you set up with the Clam Quick-Pack Square Table. This compact folding table packs down small but opens up sturdy with room for drinks, gear, and essentials. Built tough with a waterproof top, mesh storage, and deep cup holders, it’s perfect for ice fishing, tailgates, or beach days. Lightweight, portable, and on sale—grab one now.
ESKIMO
Keep your ice shelter dialed and clutter-free with the Eskimo Shelter Seat Organizer. Built from tough 300D fabric, it straps securely to your seat and stays put during travel and fishing. Two zippered compartments keep tackle, tools, and bait right where you need them. Fish more, dig less—grab this organizer while it’s on sale.
SUNRITE
Stay warm wherever the job or bite takes you. The Mr. Heater Sunrite delivers up to 30,000 BTUs with dual burners and adjustable heads so you can dial in the heat you need. Runs direct off a 20 lb propane tank, sets up fast, and packs easy. Trusted performance at a sale price—heat it up and grab yours before it’s gone.
VMC
Built to trigger reaction strikes, the VMC Tingler Spoon features a wide, wobbling action that mimics a dying baitfish thanks to its curved, V-shaped design. Oversized holographic eyes and UV Ultra Glow finishes boost visibility, with glow lasting up to 15 minutes for more time fishing and less time recharging. The Scheels-exclusive color kit delivers proven patterns ready to produce.